The collaboration seeks to reinforce business opportunities and the visibility of both multicultural media outlets, while serving a bigger demographic in Canada and overseas.
New Canadians and Lattin Magazine are joining hands to share journalistic content, develop joint marketing strategies and explore marketing possibilities in the Canadian advertising market. The decision to work together in these areas is the result of a long analytic process based on different opportunities that an alliance of these characteristics can generate. Those responsible for both media consider that combining forces can generate greater possibilities in a highly competitive market and will allow the media outlets to reach a wider audience, both immigrants as well as Canadians.
New Canadians is a national TV show and web-based series focused on newcomers and would-be immigrants to Canada. Produced by New Horizons Media Inc., New Canadians airs 30-minute episodes on OMNI Television (Rogers Media) every week and posts exclusive content on its website (newcanadians.tv), YouTube channel and social media platforms. New Canadians has become a go-to resource and a trusted connection to valuable information and resources on immigration, settlement, education, employment, and entrepreneurship in Canada. The show also profiles successful immigrants and covers immigration news.
Lattin Magazine is a digital communication platform created in Toronto that offers ongoing content based on quality, rigorous and independent journalism. Lattin Magazine, which alternates between English and Spanish, aims to establish itself as a reference platform, not only for the Spanish-speaking community in Canada, but also for the Canadian population interested in issues of culture, economy, tourism, and trends related to Latin America.
Gerard Keledjian, Managing Director, New Horizons Media Inc. says, “At New Canadians, we want to help newcomers to Canada and prospective immigrants be better prepared for their new Canadian journey and enjoy this great country and what it offers. Our collaboration with Lattin Magazine allows us to expand our reach and make valuable information accessible to a bigger number of Hispanic newcomers coming to Canada.”
Juan Gavasa, one of the founders of Lattin Magazine, points out, “We have always believed in the need to generate alliances with other media outlets to achieve greater visibility, improve the quality of the content we share and develop joint marketing, marketing strategies and communication. Our alliance with New Canadians is good news for Canadian ethnic media.”